3 big mistakes retailers are making on Amazon

When if comes to driving ecommerce, there are few juggernauts like Amazon. Here’s how you may be screwing it up.

Not strategically using Fulfillment by Amazon (FBA) to drive sales via Amazon Prime

Fulfillment by Amazon, or FBA, is a recent service offered by this ecommerce juggernaut to expose small to medium brand to the global commerce world. FBA allows brands to store its products and content at Amazon Fulfillment centers and have Amazon pick, pack and ship the merchandise. This service is making it possible for small retailer to operate globally because its products can move around the globe with Amazon’s expert assistance Plus, because Amazon Prime members enjoy free two-day shipping, small brands can say goodbye to shipping costs by driving sales through that channel. FBA is tool that brands have just scratched the surface of, and how it affects ecommerce for small companies is an exciting prospect to be seen.

Poor price management

Prices online should be nimble, flexible, and respond in real time to supply and demand. With the amount of online competition and consumers easy access to price comparisons, it’s incredibly easy to spot if you are offering unfair higher prices when the market does not dictate it. Frequently, your brand should be adjusting the price tags of your products on Amazon to reflect market demand, and stay competitive. Brands who don’t let its prices adapt to the market look lazy – or even worse – up to no good.

Not sending Amazon enough content

Amazon is – well, what it sounds like. It’s a massive jungle of products, services and content which is why it’s one of the most popular and successful ecommerce platforms on the web. Consumers love one-stop-shopping and in the online world they have come to expect it. No consumer wants their ecommerce experience to take them from site to site, directing them to even more niche places to buy products. If you’re not sending Amazon a good amount of your content, you run the risk of losing customers to competitors that have kept up inventory. Consumers want to add everything they want to their online shopping carts and if you’re not making it easy, they have no qualms about jumping ship to another brand.

Few know more about how to successfully position your brand on this platform like Jay Allen, VP of online marketing for FootSmart, a 25 year shoe and accessory brand that has expertly embraced digital. Here’s his expert advice on what you may be doing wrong, and how to make changes that give your brand the strongest presence on Amazon.

Visit http://www.imediaconnection.com/content/37231.asp for the full article.