A Revealing Look at Amazon and eBay Marketing

A Revealing Look at Amazon and eBay Marketing

There are a few points which I would like to focus on hoping that at the end of this two part analysis, you can come up with a decision for your business. For the first half we will take a look at:

Dealing with Fees

Choosing Between Auction and Fixed Price

Building an Online Community for buyers

• Fees…Fees…Fees…

This is one of the most prioritized among the things that an internet marketer has to consider. This one is probably on top of your list too.

When it comes to the aspect of fees, Amazon can be considered ahead of the race because of mere convenience for the internet marketer. Amazon takes charge when it comes to the collection of payment from customers. The amount which you earn from every sale will then be transferred to an account which you provide them with.

• Benefits of Auction vs Fixed Priced Items

You are probably aware by now that eBay and Amazon have different ways of tagging the price for the items you are selling. eBay involves auctioning and customers would have to bid for the product. On the other hand, Amazon will rest on a particular specified price. Now, which one will work best for your business?

Actually, Amazon also tried to venture in the auctioned style of selling. It just happened that eBay has already grounded itself in the aspect of auctioned products. eBay, on the other hand, has also exerted effort to encourage more marketers to give fixed prices to compete with Amazon.

If the product that you are offering is more inclined to one of a kind items or maybe antiques or collectibles, putting it in auction will be a good idea. If your product is not too common and is rarely found, you will be able to easily encourage people to bid for that item. Hence, you could also sell that product for the best offer it will get.

• Building An Online Community

For people selling their products through eBay, they are actually more in touch with their customers. This is because the turn around time for closing a sale through eBay can take a longer time because of the auction process.

In Amazon, the transactions are done in a much faster time since prices are fixed and it will only entail convincing the customer to buy through product descriptions and then the customer can go ahead and purchase. Customer service is expected from Amazon sellers only when they have concerns after the product has been delivered to them.