Amazon is Pushing Into Movies, Apparently for Real This Time

Amazon Studios announced ambitious plans Monday for producing original movies, aiming for a dozen prestige films per year that will screen in theaters, followed by a launch on Prime Instant Video 30-60 days later — a steeply shortened window that will present a challenge in finding exhibition partners beyond small, independent cinemas. Amazon has been quietly trying to get original movies off the ground since late 2010, when it launched studios.amazon.com , a place where anyone could submit scripts for films and television.

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