Amazon’s Strange New Dash Button for Impulse-ordering: ‘Indeed, it is Real’

For a few minutes on Tuesday, it seemed like Amazon might actually have a sense of humor. The online shopping giant announced a new hardware product called the Dash Button. It’s a little hook, decorated with the name of a household brand, which customers can place on the wall and tap to automatically order a specific product. Amazon has long been trying to turn our lives into one never-ending impulse shopping experience, but this effort sounded almost too literal. That, combined with the fact it was announced one day before April Fools’ Day, may explain why many on Twitter questioned if the buttons were simply a joke. However, a rep for Amazon told Mashable by email, “indeed it is real.”

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