Marketing Books to Become an Amazon Bestseller Using KDP Select

In this video I’m going to show you how to be a bestseller on Amazon using KDP Select. Marketing books online is pretty easy if you have the right strategy working for you. Since this video is a couple years old, I have an update for 2015 here: https://www.youtube.com/watch?v=QXSXOfmHACk

So here are the nine steps:

1: Write a Book http://youtu.be/fMK3nyQuoDQ?t=45s
2: Format the Book for Kindle http://youtu.be/fMK3nyQuoDQ?t=1m20s
3: Publish the Book on Amazon’s Kindle http://youtu.be/fMK3nyQuoDQ?t=1m52s
4: Schedule the Date for Your Bestseller Launch http://youtu.be/fMK3nyQuoDQ?t=2m20s
5: Find Promotional Partners http://youtu.be/fMK3nyQuoDQ?t=2m38s
6: Press Releases http://youtu.be/fMK3nyQuoDQ?t=2m52s
7: Join “Free Kindle” Sites, Blogs, and Facebook Groups http://youtu.be/fMK3nyQuoDQ?t=3m17s
8: Promoted Facebook Post http://youtu.be/fMK3nyQuoDQ?t=3m46s
9: Launch! http://youtu.be/fMK3nyQuoDQ?t=4m5s

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Marketing Books to Become and Amazon Bestseller In Nine Easy Steps On My Website: http://www.jacobgudger.com/
Marketing Books to Become and Amazon Bestseller In Nine Easy Steps on YouTube: http://www.youtube.com/

Step 1: Write a book.
To write the book, you don’t have to go off to the mountains in Colorado and meditate for six months. You don’t need to go live on the beach in Bali to find your muse to do this. We’re going to keep writing your first book really simple. Just write for an hour a day for two weeks. You’ll have a good amount of content, so send what you wrote to an editor and then go from there. Your book doesn’t have to be a masterpiece. It doesn’t have to be the next great American novel, but it has to do three things — it has to add value, have great insight and a really strong, unique voice. Do those three things in your book and you’re good to go.

So once you’ve written the book, Step 2: Format the book to go on Kindle.
This is easier than it sounds. Just go to YouTube.com — you’re probably here already — and search how to format a book for Kindle. Write your book in a Word file or a text editor or something like that and then find someone online for maybe $5 on Fiverr.com to do this for you. You can even find somebody on that site to make a really professional, good-looking cover for your book.

Step 3: Publish the book on Amazon’s Kindle.
Just go to KDP.amazon.com and you can sign up right there. When you do that, be sure to enroll the book in KDP Select. That’s crucial to making the bestseller campaign work. The process of doing this is pretty self-explanatory once you get there.

Step 4: Schedule the date.
Select the date for your Amazon bestseller campaign in KDP Select. Schedule it to start at least two weeks out from now. Let it start on the weekend — a Friday or a Saturday.

Step 5: Find some promotional partners.
Since the book’s going to be free for that 5-day period, it’s going to be pretty easy to get people to help. Just send a friendly email introducing yourself, telling them what your book is about and letting them know it’s going to be free.

Step 6: Press releases.
So you want to do one before, one the day it goes free and one right before it ends. So we’re going to do one that goes out a few days before the book is actually free. So if it’s going on Saturday, have that first press release come out on a Wednesday. Again, getting something like this done if you don’t know how to do it is pretty simple. Just go to Fiverr.com.

Step 7: Join all of the free Kindle sites, blogs and Facebook groups.
There are communities of people who just follow free Kindle books, so you’ll find all kinds of Facebook groups, all kinds of blog sites and all kinds of forums where people share and publish when books like yours are going to be free. You want to join those communities and let the people running them know when your book is going to be free. They’ll promote it for you for nothing.

Step 8: Promoted Facebook post
So Day 1 of your campaign, when you’re ready to go and hit ‘launch’, do a post on Facebook on your personal or your business page (it really doesn’t matter) and promote that post. Spend $5, maybe $7 or $10 to have a plethora of people see the post about your free book.