Survive Refunds From Your Customers – You Must Know This
Many online sellers make merry after a sale is done but might not know that one of the buyers will get the product back and demand for a refund. In most of the cases refunds are made not because of faulty products or credit card fraud but it done intentionally by some of the unscrupulous customers. They will bring your products like e-books, music, movies and some downloadable software back for a refund; they make it to copies and demand to refund their original copies. As it is very difficult to solve this type of issues, so do not refund them immediately. A buyer should be very careful in such cases like refunds. So he should take care and follow some preventive measures to minimize these refunds,
1. Make the best of money back guarantee and do not let it backfire.
An online merchant will offer a money back guarantee for his products to customers, and most of the costumers will misuse this offer. Almost all the costumers have an intention to buy the digital products and make copies of it. Customers might contacts you or your staff by phone or e-mail or any other means, answer their quires patiently and politely but do not give them any other information. So the most important thing is get the costumers name and other details refund him after inquires and BAN him. Take preventive measure so that this should never happen.
2. Keep your information relevant to your market niche and it should be genuine.
To avoid the refunds it is important that you should have all the details of the costumer. Before a sale is done take the details of the costumer like name, email id, phone numbers, address etc. so make this as a part of a sale for costumer identity. This will reduce the refunds and as well as you can get the buyer identity and no chance of credit card theft. You can get secure payment of your product and information; this is an additional advantage of getting buyer details.
3. Provide accurate product details, pictures, and relevant information.
As mentioned above most of the costumers have a single intention of getting their money back through refund. There are unscrupulous customers who misuse the get the money back guarantee or refund offer. They will make many arguments that the product that they want is different from the received ones. In order to avoid this make a detailed description of your online products like eBooks or any other miscellaneous accessories either by giving detailed summaries, audio clips or with a small demo. This can be an addition burden but the results are good and the seller will be in safe side and do not give much scope for the costumer to decide for a refund.
4. Make sure that your customers read all the rules and polices framed by you before they end up a deal with you.
Before making a sale please make ensure that you provide all the terms and conditions to customers for refunds. And make these conditions visible to all the costumers before they buy a product and after delivering a product please make sure that this terms and conditions also delivered. Maintain some software to track whether that the sold product was actually delivered. And do not make the refunds immediately set a period of time for refunds and implementing it.
5. Be a part of trustable and safe affiliate marketing network, where you can control refund.
To increase your sales there are many internet markets and affiliate networks form where you can increase your traffic and as well as you sales. There are some top business websites like eBay, Amazon etc. the affiliate networks offers you a best way to mange your accounts by signing up for a merchant account and in this using management section you can see the details of your sales, costumer details like name and address, payment option used, place of delivery, amount paid, and purchase status. And make sure that the validity of the download link of the costumers purchase should not be share with any others. And this affiliate websites will prove you an added advantage in providing extra protection on refunds. And they will also guide you that how to manage and control the refunds. You can pay the refunds when it is essential. Get out of this refund incubus and save yourself after your successful sale.