In a move that will surprise absolutely no-one, Amazon today unveiled its first smartphone. The device is exclusive to AT&T and will set you back $199 (32GB) or $299 (64GB) on a two-year contract. On its site, the company is also listing the device for $649 (32GB) and $749 (64GB) without a service plan. Pre-orders start today and it’ll launch on July 25.

The Fire Phone supports 4G LTE and runs on a quad-core 2.2 GHz processor, as well as an Adreno 330 graphics processor and 2GB of RAM. Shutterbugs will have a 13-megapixel rear-facing camera to experiment with — it comes with Optical Image Stabilization (IOS) and an f/2.0 five-element lens. There’s also a dedicated camera shutter button that launches the Fire Phone’s camera app, which could prove useful for ‘spur-of-the-moment’ type shots.