For a few minutes on Tuesday, it seemed like Amazon might actually have a sense of humor. The online shopping giant announced a new hardware product called the Dash Button. It’s a little hook, decorated with the name of a household brand, which customers can place on the wall and tap to automatically order a specific product. Amazon has long been trying to turn our lives into one never-ending impulse shopping experience, but this effort sounded almost too literal. That, combined with the fact it was announced one day before April Fools’ Day, may explain why many on Twitter questioned if the buttons were simply a joke. However, a rep for Amazon told Mashable by email, “indeed it is real.”

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Amazon Studios announced ambitious plans Monday for producing original movies, aiming for a dozen prestige films per year that will screen in theaters, followed by a launch on Prime Instant Video 30-60 days later — a steeply shortened window that will present a challenge in finding exhibition partners beyond small, independent cinemas. Amazon has been quietly trying to get original movies off the ground since late 2010, when it launched studios.amazon.com , a place where anyone could submit scripts for films and television.

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