Fire Phone’s FireFly drives retailers crazy: Next time you are at your favorite suburban mall, snap a picture of a product in a physical store and Amazon will offer it to you for less. This may be the most diabolically disruptive aspect of the Fire Phone.
Amazon Fire Phone First Look
Amazon Press Conference: Jeff Bezos introduces Fire phone
(CNN) — Amazon’s new Fire Phone isn’t a phone. It’s a shopping mall. Not that boring shopping mall slowly dying on the edges of suburban America, but a gorgeous mall with infinite selection and endless opportunities for entertainment, from books to movies and everything in between.

The price starts at $199 with a two-year contract, or $649 without a contract. The Fire Phone may well give its competitors a run for the money.

Malls are social spaces, and so is Fire Phone. Its five cameras and assorted sensors are exactly what is needed to create immersive interactive experience. And what better thing to socialize around than using it to identify new products, deals and scoops? The only piece missing from Amazon’s new mall is food, but you can be sure that soon, there will be an Amazon Fresh truck waiting around the corner or an Amazon aerial drone hovering just over the horizon ready to deliver your order.
Amazon is pretty late to the mobile space, and if Fire Phone was just another well-designed mobile device, it wouldn’t have a prayer of catching up to Apple or Google. But Amazon isn’t playing catch-up, it’s changing the game by shifting the focus of mobile devices to what it does best: Satisfying our seemingly endless desire to buy stuff.

Google is still struggling with creating a shopping strategy for physical products, and Apple is little more than an elegant specialty store in cyberspace. In contrast, Amazon pioneered online shopping and has reinvented the shopping experience time and again. Fire Phone is just the latest chapter in that long history.

A crucial feature in the Fire Phone is Amazon’s Firefly technology, which turns the phone into a one-touch information source for anything that can be viewed with the phone’s many cameras. You see a cool jacket on an actor in a movie — capture the image and Amazon will find it for sale. If you hear a song you like, grab a sample and Amazon will tell you the artist and offer to sell you a copy.
Or, next time you are at your favorite suburban mall, snap a picture of a product in a physical store and Amazon will offer it to you for less. This may be the most diabolically disruptive aspect of the Fire Phone.

While Apple and other companies are building out physical stores at great cost as part of their shopping strategy, Firefly allows Amazon to invade every store in every mall on the planet and turn it into a de facto showroom for Amazon.

This will drive retailers crazy. Expect to hear much about how Fire Phone is going to kill physical shopping in the days to come. I wouldn’t be surprised if some stores attempt to ban Fire Phone entirely.

Once upon a time shopping was mainly “bricks-and-mortar:” an exclusively physical retail experience. After Amazon appeared on the Web, shopping evolved to “bricks-and-clicks:” an expanded shopping reality that provided shoppers the option of visiting either a physical space or a virtual space. Doomsayers proclaimed the end of physical stores, but while online shopping has been profoundly disruptive, the physical shopping experience evolved to coexist with shopping in cyberspace.

We are now moving from “bricks-and-clicks” to “bricks-in-clicks:” a world where the line between physical and virtual not only blurs, but becomes a two-way conversation.

Getting competitive pricing with your phone camera is just the start. The next phase will be “augmented reality” shopping. Want to see if that elegant lounge chair really fits in your living room? Select your chair, hit a button and it appears on your screen as if it were actually in your room. You can even walk around the chair, viewing it from multiple perspectives. Sounds futuristic, but iPhone and Android users can experience this today with apps like Sayduck. With five cameras and multiple sensors, Fire Phone will be able to do this with even greater fidelity.

Amazon’s Fire Phone is being released at a moment when we are seeing the rapid growth of the so-called “Internet of Things,” where billions of physical objects from toothbrushes to satellite sensors are being connected to the Internet.

Before long, shoppers wandering into a physical store won’t use their phones to merely take a picture of an object; they will have a phone-mediated conversation with that object. And when that happens, Jeff Bezos will probably reinvent things again.

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A quick summary of what i like about the fuji system and why i switched from a Nikon D600.

Here i compare real world use of republic wireless motorola x vs amazon fire phone on tmobile using the cheapest plan possible. I cant speak for everyone, but i am sick of paying $100 per line.

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You’ll have 32GB and 64GB memory options for the Fire Phone, with 2GB RAM all powered by a Snapdragon 800 chipset and 2.2GHz CPU and Adreno 330 GPU. Again, not the highest end hardware available on the market, a little old, but just about sufficient. It’s the older Lumia way of doing things.
Around the phone, you’ll find a power button at top, volume keys and camera button on the left side, and a microUSB port at the bottom.

The back is layered with glass, emblazoned with the Amazon logo, along with a 13MP camera and an LED flash. The camera up front is a 2.1MP shooter, and both cameras are capable of recording 1080p video at 30FPS.

There are also cameras on each corner of the phone that enable Dynamic Perspective, a software feature that gives the display a 3D effect when you tilt the phone.

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Amazon Fire Phone, 32GB (AT&T) – http://goo.gl/KPb1pP
Amazon Fire Phone, 64GB (AT&T) – http://goo.gl/0RBPEh

You’ll have 32GB and 64GB memory options for the Fire Phone, with 2GB RAM all powered by a Snapdragon 800 chipset and 2.2GHz CPU and Adreno 330 GPU. Again, not the highest end hardware available on the market, a little old, but just about sufficient. It’s the older Lumia way of doing things.
Around the phone, you’ll find a power button at top, volume keys and camera button on the left side, and a microUSB port at the bottom.

The back is layered with glass, emblazoned with the Amazon logo, along with a 13MP camera and an LED flash. The camera up front is a 2.1MP shooter, and both cameras are capable of recording 1080p video at 30FPS.

There are also cameras on each corner of the phone that enable Dynamic Perspective, a software feature that gives the display a 3D effect when you tilt the phone.

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A custom-designed sensor system that responds to how you hold, view and move your phone.
Immersive apps and games

Peek in Maps to show Yelp ratings. In Camera Zoom Fx, conveniently compare a photo with and without effect just by looking from a different angle. In games such as Lili, take on the character’s viewpoint and move your head to look around corners, obstacles and other objects.

One-handed shortcuts

Access menus, shortcuts, and useful information with tilt, swivel and peek.

Tilt for panels—use the left panel to navigate menus, and the right panel to access useful information and shortcuts, such as attaching photos to a text message and more.

Swivel for access to important notifications and quick actions such as Mayday, Flashlight, Settings and more.

Peek keeps your display uncluttered by revealing additional details and quick actions only when you need them.
One-handed reading

With auto-scroll, scan long web pages or read entire books without ever having to touch the screen.

Are you a developer?
The Dynamic Perspective SDK is now available. Learn more

Simply press the Firefly button to quickly identify and take action on…
Phone numbers, web and e-mail addresses

Firefly identifies printed text on posters, magazines and business cards—make calls, save new contacts, send e-mails and visit websites without typing long addresses. Firefly also includes Text & Translation, which enables customers to point at text—such as a menu or sign—and have it translated. Text & Translation supports English, French, German, Italian and Spanish.
Movies & TV

Firefly recognises tens of thousands of movies and TV episodes, and dozens of live TV channels. Firefly uses X-Ray, powered by IMDb, to show information on actors, plot details and related content—add titles to your Watchlist or download to watch later.

Music

Firefly recognises songs so you can access artist information, play related songs, download albums directly to your Fire phone, or add them to your Wish List to purchase later on. With Firefly-enabled apps such as StubHub, you can identify artists and find tickets to their next show.
Over 50 million products

Recognise household items, books, DVDs, CDs, video games and more. Access product details, add items to your Wish List, or order on Amazon straight from your Fire phone.

Are you a developer? The Firefly SDK is now available. Learn more

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Simply hit the Mayday button in quick actions and an Amazon expert will appear to help you via live video. Our tech experts can co-pilot you through any feature by drawing on your screen, walking you through how to do something yourself, or doing it for you—whichever works best. Throughout the process, you’ll be able to see the Amazon expert live on your screen, but they won’t see you.

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In addition to Wi-Fi, Mayday is now available over the O2 mobile network. Enjoy free, on-device tech support, 24/7, 365 days a year. Normal data charges apply when you are using Mayday over the mobile network.
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No waiting in a queue. No appointment required. The Mayday response time goal is 15 seconds or less.

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