Just ahead of another busy shopping season, Walmart confirmed that it has updated its price-matching policy company-wide to allow its retail stores to match the prices from nearly any online retailer, including top competitor Amazon. The new policy is meant to extend the informal price-matching store managers have already implemented at local stores, in addition to the Ad Matching policy that has Walmart matching the prices from local brick-and-mortar retailers’ advertised sales. The move is aimed at cutting down on the practice of “showrooming,” where consumers check out physical products at local stores, then shop for a better deal on the web.

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