At Fortune’s Brainstorm Tech conference, Wal-Mart Global E-commerce CEO Neil Ashe discusses what the retail giant is doing to compete with Amazon in the online shopping space.

Retailers are getting aggressive with their holiday deals — the annual shopping season is set to begin a month ahead of its traditional opening. Follow Lauren Zima: http://www.twitter.com/laurenzima See more at http://www.newsy.com Sources: Getty Images http://www.gettyimages.com/detail/news-photo/people-carry-shopping-bags-along-broadway-on-december-2-news-photo/453097337 The Salt Lake Tribune https://www.youtube.com/watch?v=2zBWjlkKDpA Bloomberg http://www.bloomberg.com/news/2013-12-02/black-friday-weekend-spending-drop-pressures-u-s-stores.html Getty Images http://www.gettyimages.com/detail/news-photo/employees-select-and-dispatch-items-in-the-huge-amazon-news-photo/452347255 Getty Images http://www.gettyimages.com/detail/news-photo/people-try-out-a-new-kindle-fire-reading-device-at-a-press-news-photo/151366871 Amazon http://www.amazon.com/b?ie=UTF8&node=384082011 Getty Images http://www.gettyimages.com/detail/news-photo/shoppers-put-bags-in-a-car-at-a-walmart-store-on-march-29-news-photo/111067141 The Wall Street Journal http://online.wsj.com/articles/wal-mart-weighs-matching-online-prices-during-holidays-1414672782 Getty ...

Wal-Mart’s (NYSE:WMT) Vudu has increased market share in the U.S., rising from just 1% in the first half of 2010 to 5.3% in the first half of 2011, overtaking both Sony (NYSE:SNE), and Amazon (NASDAQ:AMZN). The report added that Apple (NASDAQ:AAPL) remains far and away the dominant online movie retailer, with 65.8% of the market. Wal-Mart Stores (NYSE:WMT) has a ...